I’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.
Read MoreWould you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.
Read MoreA lot has changed in the business world since I first ventured out to start my own business with a few thousand borrowed dollars and a rusty 1984 Chevy Astro. In the 17 years since there are so many things that 2019 Paul would have been able to teach 2003 Paul. I guess that’s why experience really matters.
Read MoreI remember a popular self-help book back in the late 90’s called “Don’t Sweat the Small Stuff”. If you’ve been in business since then, you probably remember it too. It proposed a way to position all the problems and situations in your life so they didn’t overrun your thoughts and cause you anxiety.
Read MoreHave you ever chopped down a tree with an axe? I have! Swing after swing, I became tired, exhausted and almost had to stop. One of the worst moments was when I stood there breathing heavily with two thirds of the trees diameter cut out and the tree seems just as solid as it did when I took the first swing. It was crazy!
Read MoreIt’s not easy to walk through an airport backwards, recording a podcast … ESPECIALLY when everyone else’s eyes are glued to their phones! But then I thought to myself: there’s a daily opportunity that your brand DOESN’T want to miss.
Read MoreIf you want to do something that’s worth anything, you can’t get FANCY, you can’t get LAZY, you can’t get ENTITLED, you can’t stop being empathetic to those on the journey with you.
Read MoreLet’s face it, we all have issues that blur our vision and judgement at times. Most times, they aren’t business issues or personal issues or coworker issues or relationship issues…they are HUMAN ISSUES.
PLUS I’m BEYOND EXCITED to announce the pre-order for my new book “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive”. You check out the early release reviews and pre-order your copy at TheAutomotiveManifesto.com.
I hear lots of voices telling everyone to “hustle their faces off” but not many encouraging the balance required to stay fresh. The truth is, sometimes the most productive and progressive thing you can do is take a break.
Read MoreThis is the last podcast I’ll make in my 30’s as I enter my next decade of life. If I were to pass on just one lesson I learned in my 30s, I would tell you to GET HONEST with yourself as soon as possible.
Read MoreMind control is real. Promise.
Read MoreWe’re ringing in the new year right for 2019. A new name, renewed trajectory and the desire to make this next year the clearest, most fulfilling year yet. I hope that you are gearing up to do the same. Why? Because we are all in the fight together.
Read MoreSince we’re all thinking about gratitude, I also wanted to bring up a topic that I feel is related. This is related to last week’s episode where I talked about the importance of having tough conversations. Everyone here knows that growth takes hard work and some pain. I call this pain the TRANSACTION OF GROWTH.
Read MoreTurning 40 on the Dealers Compressed Podcast has me a little introspective this week as I discuss managing the speed of life in a way that isn’t so…well, URGENT! I visit the thinking of a couple of leaders/authors I respect greatly. One old, one new.
Read MoreThere are two words that have always reaped more return for me than any other. Go. Do.
For those of us who are immersed in a fast-paced, competitive world, they are essential. Because life and business are competitive. If we aren’t progressing, growing and intentionally seeking out improvement…well, someone else who is will take what we once called ours.
Read MoreWe’re one-third of the way down our journey to episode 100. We’re on the path. We’re IN process.
It should be no surprise to anyone in the automotive industry that things are changing…again. As a matter of fact, if you don’t understand and embrace the nature of the change, it might be a great time to find an exit. The truth is, it’s not just automotive, its life.
Read MoreWe pass along some ancient advice this week…wait for it… You reap what you sow.
I love this phrase so much. It has the word “you” on both sides of the equation. There is no room for the blame game. No room for excuses. Nowhere to run. Only accountability.
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