Posts in Automotive
Why Modern Marketing Metrics are Broken

I’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.

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Why the Ad-Spend Markup Agency Model is Broken and What to Do About It.

Would you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.

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vAuto’s Big Secret is About to Be Revealed

This week feels good.

We are fortunate enough to be one of the first outlets in the country to cover a bomb-drop of an upcoming product release from vAuto. We have Dale Pollak as a guest talking about a big secret which is about to change the auto industry…again. There have been whispers in the industry regarding what is going on and my hope is that this interview brings some much needed CLARITY and expectation.

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Messaging Clear as Mud | DrivingSales Executive Summit 2018 (Guest: Unbounce CEO, Oli Gardner)

Clarity is something I’m obsessive about. Not because it benefits me, but because it benefits everyone; Your customers, your team, and yourself. When any type of communication isn’t clear, things begin to go wrong. Assumptions and misinterpretations often take over and we end up with a mess. At best, we’ve wasted a lot of time.

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Go. Do.

There are two words that have always reaped more return for me than any other. Go. Do.

For those of us who are immersed in a fast-paced, competitive world, they are essential. Because life and business are competitive. If we aren’t progressing, growing and intentionally seeking out improvement…well, someone else who is will take what we once called ours.

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Proving Every "Boss's Kid" Stigma Wrong (Guest: Gregg Ciocca Jr.)

Speechless. That was my response when I was asked by a co-worker about my trip to the Ciocca Auto Group based in Allentown, PA. Now I’ve had the privilege of being in and out of hundreds of dealerships throughout my career in automotive. I’ve seen all types of leadership. Good leaders, dysfunctional leaders, brilliant leaders, co-dependent leaders, temperamental leaders and on and on. RARELY have I found generational leadership which was so well executed, that the incoming generation truly garners the same respect as the former.

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Inventory Acquisition Through Military Grade Auction Equipment (Guest: Jonathan Hakes)

TWO IN A ROW!  We have another innovative thinker/operator on this weeks show as we talk about some high-tech push back in auction level acquisitions. Jonathan Hakes, the used car director of the Dorschel Automotive Group in Rochester, NY tells us all about his experience hosting a Mannheim physical auction at the dealership. We discuss how this is a response to the disruptive approach of ACV auctions and similar offerings.

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