If you’ve been confused, disheartened, suspicious and/or frustrated with your branding and marketing spend, there is probably good reason.
Read MoreI’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.
Read MoreWould you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.
Read MoreA lot has changed in the business world since I first ventured out to start my own business with a few thousand borrowed dollars and a rusty 1984 Chevy Astro. In the 17 years since there are so many things that 2019 Paul would have been able to teach 2003 Paul. I guess that’s why experience really matters.
Read MoreI recently visited Bergstrom Automotive, a dealership group out in Wisconsin, and a thought came to me. Are you doing something because it’s relevant to the culture, or are you being authentic with yourself in what you do?
Read MoreI’m dating myself when I tell you that, as a kid, I played a game called “Mike Tyson’s Punch Out” on the original NES (Nintendo Entertainment System). In real life, Mike Tyson was an insane boxer to watch. Full of power and antics. A real entertainer out of the ring and straight-up vicious inside the ring, often knocking out opponents in seconds.
Read MoreI had a conversation about a brand experience I just couldn’t ignore. More than that, I couldn’t bear NOT sharing it with you because of it’s timely relevance.
Read MoreEvery company starts with a story. Usually that story revolves around a person and a problem they are out to solve. Today is no different. When I spent some time with Carvana CEO, Ernie Garcia a while back we saved a good portion of the interview to release after the initial segment.
Read MoreOn this week’s show I thought it was a good idea to bring it back to basics…one camera, one voice, one mic and one goal. To have you walk away with one small moment of clarity you can deploy TODAY in order to move closer to person you want to be.
Read MorePhew… My very first live event, ClarityCon 2019. went down last and it was a HUGE success.
Read MoreImagine what it would be like if your organization was able to deliver an amazing customer experience BY delivering an amazing employee experience.
Read MoreExcuses are poison. They rob you of your potential. Nobody cares about them. Ok…maybe your mom. But that’s it.
Read MoreWE DID IT! ONE YEAR! I can’t say thank you enough for being a part of this community!
Read MorePeople (present company included) want to hear about THEMSELVES FIRST.
Read MoreYou know those moments when something you’ve been feeling or saying gets validated by some other credible source? Well that was the story of my day at Gary Vaynerchuk’s Agent2021 conference. The topic? You guessed it… BRAND.
Read MoreFor the first (and probably last time) in my life, the words “Who are you, Barbara Walters?!” were spoken to me. They came from this week’s guest, Jim Fitzpatrick, CEO of the CBT News Network and the Atlanta Small Business Network when I started asking him questions about his legacy.
Read MoreAs we recorded the last episode of the year, it’s a surreal thought that we only started 10 months ago. In this quick little episode, I take a little walk down the best moments of the year and talk about a bit of trajectory for 2019.
Read MoreRight now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not really understand what it’s like to do business in that sort of climate.
Read MoreThis week we are welcoming LOTS of new friends in to the COMPRESSED community.
Why do we have so many new friends you might ask? Well watch and find out!
Dear Mark,
Every week we push our community of auto dealers to be better. You do the same to inspire your community. With the launch of Mark Wahlberg Chevrolet, we'd love to introduce you to our audience. I think you'll find yourself in good company.
Let's connect!
Paul J Daly
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