Who’s Fans Are the Most Psycho?
Why do you do business with who you do business with? There is no simple answer. With so many variables to consider like timing, cost, value, stage of life and so on, how can any business secure the loyalty of a consumer? By making them more than a customer and tapping into sentiments that run deeper than any single product or service.
This week I sit down with Wall Street Journal Best Selling Co-Author of the book “Fanocracy,” David Meerman Scott. David shares some of the insights he’s learned in his vast experience in everything from speaking at Tony Robbins’ events (who wrote the forward to his book, BTW) to being the only known owner to images taken at Bob Marley’s very last show. Yeah, it’s that diverse 🙂
Brand marketing is ALL about connection. And this week we’re diving right in.
Keep connecting and Pursue Clarity.
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