Darren Doane: Rebel WITH a Cause

Everything has been so heavy that I’m looking to break the noise this week. Today’s guest is truly one in a million. It’s the filmmaker, director, and brand warrior, Darren Doane. (Check out his wikipedia page for a taste of the brilliance) One part of this story I love most is the fact that we met over some content I produced almost a year ago on Instagram and then we became fast friends.

There are a few reasons for this. First, I wouldn’t be surprised if we both listen to the Beastie Boys’ “Sure Shot” while prepping to write some brand content. Second, we have a very aligned view on how you have to break the norms to build a brand that truly connects.

In this episode, we talk about; shooting the video for the national launch of the Toyota Sequoia, filming the latest Jason Mraz video solely on an iPhone Pro and telling him that he needed to be on TikTok ASAP, and how brand-marketing content creators are like the grunge movement of the 1990s. Yep, this one’s worth listening to the entire interview.

So cue the music and meet my friend Darren.