Brand Signal Fires
Clarity Fam,
I just spend several days at the very first VeeCon. It was a first-ever activation around Gary Vaynerchuk's NFT community, VeeFriends and was meaningful in more ways than one. Although I'd love to get into the basics of crypto and NFT's, what I was really impacted by was the community element of the VeeFriends brand.
The creative of every is NOT the brand, it is only the signal fire that shows the other people who feel the same about a certain topic or band or fashion where to gather together. Often we get confused and put the creative at the top. That's wrong.
People don't really celebrate the creation. They celebrate what it means to them.
Pursue Clarity,
Paul
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