Reputation? Brand? Whatever you call it, it's the biggest asset (or hurdle) to your growing your business.

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Resources:

• 84% of shoppers trust online reviews as much as a personal recommendation

• 78% of searches start on Google

  1-3 negative reviews deter 67% of shoppers from buying a product or service

• 9 out of 10 millennials would take a pay cut to get this

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