This episode comes from the middle of a big week, and also while standing directly in front of the Atlantic Ocean. I talk about the fear we all face if we are going to move forward in life. Just like there’s no way to run a marathon without getting tired, there is no way to move forward without fear.

I had the mixed emotions of fear and excitement. Afraid, because like any artist, I’m wondering how the world will respond to the new Brand Is Gravity workshops we just released. We gave it our best, but is that enough? I believe it is, but the world gets to decide for themselves.

I’m excited because I’m at a conference in Palm Beach, Florida for some of the leading minds in the automotive space and was able to share some of our findings from a full year of brand-first deployments in automotive marketing and it went over BIG!

Those two parallel rails of fear and excitement will always be with those who are moving forward in business and life. The sooner you accept it and acknowledge it, the better off you will be.

On next week’s show, I’ll be going deep on a companion episode around what I call, “The Transaction of Growth.” I consider it the counterpoint to this episode and hyper-relevant as we enter the last month of the year.

My New Workshop

• Brand Is Gravity

Order My New Book

• The Automotive Manifesto: How Brand Connection Can Save Retail Automotive

Related Episodes:

Subscribe on your favorite podcast platform: